The platform
One platform to sell, supply and grow
Posboai bundles the four things a food business actually needs to trade online — a storefront customers trust, pricing that handles both trade and retail, stock that's accurate across every branch, and numbers you can act on. No add-ons to buy, no commission to pay, all built and supported in Australia.
Branded storefront
Your shop, your brand, your customers
Your storefront goes live on a Posboai subdomain the moment you sign up, and you can point your own custom domain at it whenever you're ready. Customers see your name, your logo and your colours — not a marketplace's branding sitting on top of your business.
Every page is mobile-responsive out of the box, because most of your customers will order from their phone between jobs or behind the counter. Browsing, searching, adding to cart and checking out all work the same whether they're on a laptop or a cracked Android screen in a delivery van.
Because the storefront is yours, the relationship stays yours too. You own the customer, the order history and the contact details — there's no platform sitting between you and the people who buy from you.
- Free Posboai subdomain the day you sign up
- Connect your own custom domain when you’re ready
- Your logo, colours and brand throughout
- Fully mobile-responsive storefront and checkout
- You own the customer relationship and the data
Pricing tiers
Wholesale and retail, one catalogue
Most food businesses sell two ways at once: trade accounts who buy in volume at negotiated rates, and the general public at retail. Posboai handles both from a single product catalogue, so you never maintain two stores or two price lists by hand.
Assign each business customer to a pricing tier and they'll see their own rates the moment they log in — per-customer price tags applied automatically at the product and cart level. The public sees retail pricing; your wholesale accounts see theirs. Nobody sees a price they shouldn't.
Access is account-based, so you can keep trade-only products or trade pricing hidden behind a login while your retail range stays open to everyone. Onboard a new account once and their pricing follows them on every future order.
- Account-based access for trade vs. public
- Per-customer price tags applied automatically
- One catalogue, multiple pricing tiers
- Hide trade-only products behind a login
- Pricing follows each account on every order
Multi-branch inventory
Every location, accurate stock
If you run more than one site, stock is the thing that bites you. Posboai tracks inventory per branch, so each location carries its own counts, its own pricing and its own pickup and delivery settings — all managed from one account instead of juggling separate systems.
At checkout, customers pick the branch they want to order from and only ever see what's actually available there. When a line runs low at one site it stays open at another, and you're never selling stock you can't fulfil.
As you open new branches, you add them to the same account in minutes — no re-platforming, no separate logins, no reconciling spreadsheets between sites at the end of the week.
- Independent stock counts per branch
- Per-branch pricing, pickup and delivery
- Customer branch picker at checkout
- Only show what each branch can actually fulfil
- Add new branches without re-platforming
Analytics & reports
Know your numbers without the spreadsheet
Posboai turns every order into reporting you can actually use. A revenue dashboard shows you how the business is tracking day to day and month to month, so you're not waiting until BAS time to find out how the quarter went.
See your top products at a glance to learn what's really driving the business, spot the lines worth promoting, and cut the ones tying up shelf space. Customer cohorts show you who's coming back and who's slipping away, so you can act before a good account goes quiet.
It's all built in — no exports, no extra analytics subscription, no separate login. Open the dashboard and the numbers are already there, across every branch and both your trade and retail channels.
- Revenue dashboard, day to day and month to month
- Top-products view to see what’s driving sales
- Repeat-customer cohorts to spot churn early
- Reporting across every branch and channel
- Built in — no exports or extra subscription
See every feature on your own storefront
Start a 15-day free trial and build it out with your real products, branches and pricing — no credit card required.
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