Industries · Grocery & wholesale 🥬
B2B + retail grocery ordering in one storefront
Most grocers and produce wholesalers serve two very different customers — trade accounts buying by the case and retail shoppers buying for tonight. Posboai serves both from a single branded storefront, with the right pricing for each.
One storefront, two audiences
Wholesale accounts and retail shoppers, side by side
Running two systems — one for the cafes and bistros that buy in bulk, another for walk-in retail — means double the catalogue maintenance and double the chance of a price going stale. Posboai keeps a single product catalogue and shows each customer the price that applies to them.
A retail shopper sees retail prices and adds a bunch of herbs to the cart. A trade account logs in and sees its negotiated wholesale tier — by the case, by the kilo — and reorders the same weekly list in a couple of taps. One catalogue, one back office, no double data entry.
- B2B and B2C from one catalogue — retail and wholesale customers, one storefront
- Account-based wholesale pricing tiers visible only to logged-in trade customers
- Fast repeat ordering so weekly trade lists take seconds, not a phone call
- No double data entry — update a product or price once and both sides stay in sync
Multi-branch & perishables
Multi-branch stock for produce that doesn’t wait
Fresh produce is unforgiving — what’s on the shelf this morning is gone by afternoon, and stock differs between sites. Posboai is multi-branch native, so each location carries its own availability and customers only order what that branch can actually fulfil.
Organise the catalogue the way grocers actually think — fruits, vegetables, herbs, dairy and eggs, pantry — and let customers pick up locally or take delivery. When a line sells out at one branch, it stays orderable at the others, so you stop refunding orders you can’t pack.
- Per-branch availability so customers only order what that location can fulfil
- Category structure built for grocers — fruits, vegetables, herbs, dairy & eggs, pantry
- Pickup and delivery per branch, set to each site’s real service area
- Live stock toggles so perishables drop off the menu the moment they run out
Your margin, your data
Keep the margin — and the customer relationship
Grocery margins are thin to begin with, so handing a marketplace a cut of every order simply isn’t viable for wholesale at volume. Posboai is a predictable monthly subscription with no per-order platform tax — the more cases you ship, the more you keep.
Just as importantly, your trade accounts and their order history belong to you. You own the relationship with the bistro down the road, you set the terms, and you reach your customers directly — not through an aggregator’s inbox.
- Zero per-order commission — keep your margin on every case and every bunch
- A predictable monthly subscription instead of a slice of every order
- Your trade accounts and order history stay yours, on your own domain
- Set your own terms, tiers, and promotions without a middleman taking a cut
Customer story · Fresh2chef
Fresh produce, wholesale and retail, across two branches
Fresh2chef by Sabjiwale is a Melbourne-based fresh produce and pantry wholesaler running on Posboai across two branches — its Main site in Melbourne and a Sydney branch — both offering pickup and delivery. The catalogue spans five categories: fruits, vegetables, herbs, dairy and eggs, and pantry.
The same storefront serves B2B trade accounts — cafes and bistros buying at a dedicated wholesale tier — alongside retail shoppers, so Fresh2chef runs both sides of the business from one back office instead of two.
“Running our wholesale accounts and retail orders from one storefront across both branches has taken the spreadsheet juggling out of our week.”
Read the full Fresh2chef case study.
Plans start with a 15-day free trial and no credit card to begin — see what suits your volume on the pricing page.
Sell wholesale and retail from one storefront
Trade pricing tiers, multi-branch stock, and zero per-order commission — built in Australia, the way Fresh2chef runs it.
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